Sales + Mechanic + Marketing

Time is a non-renewable resource ⏱

Never stop leveling up 🚀

Be a good person 🌎

Summary

My name is Cody and I am a lifelong cycling enthusiast, mechanic, and competitor. I am ingrained in the culture, trends, and waves of the cycling community.

An offroad racer since a young age, at six years old I was riding a 50cc around the backyard. Then, by 16 years old I was running around Baja, Mexico – racing, chasing, and experiencing life on the road with professional motorsports teams in dangerous and foreign places.

During my high school and college years, I grew into an avid cyclist and began to compete in many different disciplines of cycling. I also began working in bike shops at this time and grew my professional sales and mechanic experience.

I have worked all across Texas, Colorado, and Utah, as mechanic and sales specialist with 15 years in the cycling industry. I am very comfortable selling bicycles of all kinds and can perform any maintenance task from truing wheels to pressing bearings.

My Marketing, Social Media Management, and Content Creation experience are also valuable skills that I have honed over time. I hold a B.F.A. in Communication Design as well as a long list of amazing clients as a freelance creative director.

I enjoy meeting new people and promoting my network. Keeping a cool head and thinking positively under pressure helps me to maintain confidence and achieve objectives.

Open minded and comfortable with change, I adapt well to new situations and am always ready to leap enthusiastically into the unknown.

Education

Texas State University
Bachelor of Fine Arts
Communication Design
 2010 - 2014

Texas State University Cycling Team
President
SCC Division 1 Mountain Bike Champions
2012-2013

Contact

Mobile: 682.358.0395
E-Mail: codyaaronard@gmail.com

Skillset

- Experienced Mechanic
(Spokes & Wheels, Suspension, Brake Bleeding, Bearings, Electronics, E-Bikes, Overhauls & Tune-ups, etc.)

- Experienced in Sales
(Test Rides, Custom Bike Fitting, Sales Strategy, Trends & Tech)

- Team Development, Racing Teams, & Events

- Social Media Content & Management

Experience

Owner
White Fang Media
Jan 2021 – Present
www.instagram.com/whitefang.media
www.codyard.com/resume

Bike Shop Manager
REI
October 2024 - December 2024

Bike Shop Manager
Sun & Ski
March 2024 - September 2024

Sales
Pronghorn Bicycles
2023
Syracuse, Utah

Contract Media Producer
Mullet Cycles
2021
Boise, Idaho

Contract Media Producer
Alchemy Bicycles
2020
Denver, Colorado

Mechanic & Sales
Evergreen Bike Shop
2017 – 2019
Evergreen, Colorado

Mechanic & Sales
Bicycles Plus
2014 – 2017
Dallas, Texas

Contract Media Producer
The Bicycle Sport Shop
2011 – 2014
Austin, Texas

Sales
Austin Tri-Cyclist
2009 – 2011
Austin, Texas

Graphics Specialist and Lead Photographer
Devio LLC
Aug 2014 – Feb 2016
Dallas, Texas

Cycling Team President
Texas State University
SCC Division 1 Mountain Bike Champions
2012-2013
San Marcos, Texas

Bicycle & Motorcycle Courier
Jimmy John’s
Mar 2011 – May 2014
Austin, Texas